Lilliana Vazquez is one of the most sought after personalities in the industry, acting as host, influencer, style adviser, and producer to the biggest names in entertainment, both on-air and online. She has quickly become one of the most-watched, multifaceted talents thanks to her signature brand of approachability and her unique ability to capture an audience’s attention.
On the “Today Show,” Lilliana shares her experiences and expertise with millions of viewers each week, where she can be seen covering the latest trends and news in technology, business, travel, entertainment and lifestyle. She is also NBC’s secret weapon on the red carpet at the Golden Globes, the Emmys, and the Met Gala. For “Access Hollywood,” Lilliana has led coverage of the biggest names and entertainment events in the world.
As a media-savvy millennial, Lilliana has always been at the forefront of what’s next in the digital space. She launched her blog, The Cheap Chica’s Guide to Style, in 2008 and followed up the success of the site with a namesake book, “The Cheap Chica’s Guide to Style: Secrets to Shopping and Looking Chic” in 2013. The blog has evolved into a lifestyle destination with more than 200,000 faithful followers across all of her social media channels.
In addition to her day job(s), Lilliana is the expert producers and executives call, and call back, to lend style expertise to segments on entertainment programs, including “E! News,” “Wendy Williams,” “The Talk” and “The Rachael Ray Show.” Lilliana has also served as an ambassador, spokesperson, and content creator for some of the biggest brands in the world.
Born and raised in Fort Worth, Texas, to a Puerto Rican father and Mexican mother, Lilliana is a proud Texan and Latina. She attended George Washington University on a full academic scholarship and graduated with a bachelor’s degree, double majoring in international business and entrepreneurship. On the charity front, Lilliana is heavily involved with the Hispanic Federation, the nation’s premier Latino nonprofit membership organization that seeks to support Hispanic families and strengthen Latino institutions through work in the areas of education, health, immigration, and economic empowerment.
Lilliana currently resides in the Chelsea neighborhood of Manhattan with her husband. The pair recently purchased a home in Montauk and love to spend weekends at the beach whenever they can. In her spare time, Lilliana enjoys traveling, snowboarding, baking, tequila tasting, and shopping online – not necessarily in that order!