Umran Beba is the senior vice president and chief HR officer for PepsiCo Global Human Capital Management, Services and Operations, based in Purchase, New York. In this role she oversees human capital management strategy and workforce analytics, enterprise organization development, change management, organization design, labor COE, HR operations, core services and human capital management communications functions. Prior to this role she was based in Dubai serving as the senior vice president and chief HR officer for PepsiCo Asia, Middle East and North Africa, which spanned more than 41 countries, 26,000 direct employees and more than 50 nationalities in its workforce.
Umran has held a wide range of roles since joining the company in 1994. She was president of PepsiCo’s Asia-Pacific region from 2013 to 2015, a business spanning 25 markets with approximately 4,400 direct employees.
Earlier in her career, she was the president of PepsiCo's South East Europe Region, covering 14 markets including Turkey, Greece, Cyprus, Israel and the Balkans. Umran has also served as the business unit general manager for East Mediterranean, comprising Turkey, Lebanon, Jordan, Syria and Iraq. She started her PepsiCo career at Frito-Lay in Turkey, where she held positions including marketing director, HR director and general manager.
Umran is a great supporter of all of PepsiCo's Performance with Purpose goals. During her time as president of PepsiCo Asia-Pacific, the region was home to Water Hope, a collaborative social enterprise that aims to bring clean drinking water to 1 million Filipinos by 2015, and also supported the launch of Liter of Light in Philippines. Under her leadership, the region launched sustainable product initiatives in Australia, Thailand and the Philippines and started agricultural initiatives in Myanmar, as well as Business Skills Development Center with UNESCO.
Umran is also a dedicated advocate of diversity and inclusion. She is based in New York with her husband and two sons.